Maffra, Victoria — interactive Google street map, satellite and terrain views, Street View, live local weather conditions and 7-day forecasts, real-time local and world news, and an editorial description of Maffra, in the Wellington Shire local government area.
| Locality | Maffra |
| State | Victoria (VIC) |
| Local Government Area | Wellington Shire |
| Country | Australia |
| Timezone | Australian Eastern Time (AEST/AEDT) |
| Remoteness | Inner Regional Australia |
| Latitude | -37.9638 |
| Longitude | 147.00225 |
| Population | 5,050 |
| Density | 61.3 /km² |
| Area | 82.4 km² |
| Elevation | 29 m |
| Postcode | 3860 |
| Area Code | 03 |
| Distance to Melbourne | 180 km east |
Maffra is a locality in the Wellington Shire local government area of Victoria, Australia. It has a population of approximately 5,050. The locality covers an area of 82.4 km², giving a population density of about 61.3 people per km². It sits at an elevation of around 29 m above sea level. It lies approximately 180 km east of Melbourne. Maffra is located at 37.9638°S, 147.0023°E. It observes Australian Eastern Time (AEST/AEDT). Postcode: 3860. The Australian Bureau of Statistics classifies the area as Inner Regional Australia.
Maffra lies cradled by the fertile plains that slope gently towards the Latrobe River, a ribbon of life winding through the landscape. It lies 49.8 km east-north-east of Traralgon, VIC (from Traralgon, VIC: bearing 58°T), and is situated 10.0 km west of Stratford. The air here, particularly in the late afternoon, carries a soft, earthy scent, a blend of rich soil and the distant, sweet perfume of dairy pastures. Broad verandahs on heritage buildings offer a shaded respite from the sun, hinting at a pace of life dictated by the turning seasons and the needs of the land. Beyond the immediate scattering of homes and businesses, the horizon is painted with the muted greens of grazing paddocks, punctuated by the darker, more substantial forms of scattered gum trees, their limbs reaching towards a sky that can shift from brilliant blue to bruised purple with astonishing speed.
The story of Maffra is inextricably linked to the dairy industry, a legacy that continues to shape its identity and economy, its creamery a familiar landmark for generations. This region, once part of a vast expanse of native grasses, was transformed by settlers drawn to its promise of agricultural bounty, a transformation marked by the establishment of farms and the steady growth of the township. The nearby Macalister Irrigation District, a marvel of engineering, has played a vital role in sustaining this agricultural heartland, ensuring the lushness of the pastures even during drier spells. For travellers passing through, Maffra offers a glimpse into a corner of Victoria where the land's generosity is still the primary currency, a place where the quiet industry of farming underpins the everyday rhythm of life.
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This page provides an interactive Google map of Maffra, Victoria with street, satellite and terrain views and integrated Street View imagery. Live weather conditions with current observations and a 7-day forecast are powered by Open-Meteo. Real-time local news and world news feeds keep the page current, while an editorially written description provides background on Maffra, in the Wellington Shire local government area.
Detailed location data for Maffra includes the postcode (3860), telephone area code (03), and local government area (Wellington Shire), with an ABS remoteness classification of Inner Regional Australia. These are among the most commonly searched location details for any Australian city, town or locality.
Location data is drawn from Geoscape Administrative Boundaries (GDA2020) and enriched with GeoNames and Australian Bureau of Statistics data, matched by coordinate proximity — ensuring the correct Maffra is identified even where the name is shared across multiple localities.
| Page generated | June 2026 |
| Location data | Geoscape Administrative Boundaries (GDA2020); enriched with GeoNames and ABS 2021 Census data, matched by coordinate proximity |
| Description | Editorial description generated with AI assistance from verified Geoscape, ABS and GeoNames location data. |